Email Marketing Manager

7 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Email Marketing Manager

About this role:

This leadership position oversees the development and execution of email marketing strategies, focusing on team management, lead generation, campaign analysis, list management, compliance, collaboration, testing, and reporting.

Key Responsibilities:

  1. Team Leadership: Supervise a team of email marketers, providing guidance, support, and performance feedback.
  2. Lead Generation Strategies: Design and implement lead generation programs to increase the company's subscriber base.
  3. Campaign Development and Execution: Ensure email and SMS marketing campaigns align with marketing strategy and business goals. Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
  4. Campaign Performance Analysis: Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
  5. Email List Management: Manage and segment email lists to target specific audiences effectively.
  6. Compliance and Regulatory Knowledge: Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
  7. Collaboration and Communication: Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content.
  8. Testing and Optimization: Conduct A/B testing and other optimization techniques to improve email and SMS performance.
  9. Reporting and Insights: Generate and present detailed reports on email and SMS campaign performance to stakeholders.

Requirements and Qualifications:

  • Bachelor's degree in marketing, Communications, or a related field is preferred.
  • Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
  • Strong leadership skills & solid experience in managing and leading a team.
  • Strong analytical Skills and ability to analyze data and make informed decisions to optimize email campaigns.
  • Familiarity with email marketing platforms and tools.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and the ability to manage multiple projects simultaneously.
  • Industry Knowledge: Up to date with the latest trends and best practices in CRM marketing.

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