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Email Marketing Specialist Lead
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The Email and SMS Marketing Manager plays a pivotal role in the company's CRM marketing strategy.
Key Responsibilities:- Team Leadership: Oversees a team of email marketers, providing guidance, support, and performance feedback to ensure the successful delivery of campaigns.
- Campaign Development: Creates lead generation programs to increase the subscriber base and ensures email and SMS marketing campaigns align with business goals.
- Email Template Design: Develops and optimizes visually appealing and functional email templates using HTML for various email clients and devices.
- Campaign Analysis: Monitors and analyzes performance metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
- List Management: Manages and segments email lists to effectively target specific audiences.
- Regulatory Compliance: Ensures all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
- Cross-Functional Collaboration: Works closely with designers, copywriters, and developers to create cohesive and engaging email content.
