Marketing Email Manager

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

The Email Marketing Specialist will oversee the creation of messaging, coding, and execution of email campaigns, as well as manage a team to ensure successful delivery of our CRM marketing strategy.

About the Role:
  1. Team Leadership: Provide guidance, support, and performance feedback to a team of email marketers.
  2. Lead Generation Programs: Develop and implement lead generation programs to increase the subscriber base.
  3. Campaign Development: Ensure email and SMS marketing campaigns align with marketing strategy and business goals. Create and optimize email templates using HTML for visual appeal and functionality across various devices.
  4. Campaign Analysis: Monitor and analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates.
  5. List Management: Manage and segment email lists to target specific audiences effectively.
  6. Compliance: Ensure all email campaigns comply with industry regulations.
  7. Cross-Functional Collaboration: Work closely with designers, copywriters, and developers to create cohesive and engaging email content.


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