Digital Marketing Manager Lead

2 weeks ago


Karachi, Sindh, Pakistan Al Baraka Apparel - Diners Full time

Al Baraka Apparel - Diners seeks an accomplished Digital Marketing Manager Lead to spearhead online sales and marketing activities, developing strategic plans for growth. The ideal candidate will analyze site performance, implement promotional campaigns, and foster a competitive edge in the market.

About the Role
  • This position requires ownership of online sales and marketing strategies, encompassing promotions, analysis, and strategy execution for continuous growth.
  • The successful candidate will monitor Fashion Industry trends and competitor activities to inform data-driven decisions.

E-commerce manager responsibilities also include SEO & SEM management, social media promotion, infrastructure implementation, site analysis, keyword research, link building, and competitor research. They must continually improve and modify strategies based on analysis, results, and client feedback to optimize effectiveness.

Job Requirements
  1. A preferred candidate would have Garments/Fashion Apparel experience, a BS in Computer Sciences/I.T Background, or 5-6 years of E-commerce/Branding/Campaigns experience.
  2. Excellent communication and team-building skills are essential for this role, as is staying up-to-date with changing technological and search engine trends, algorithms, and ranking factors.


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