Marketing Strategy Specialist

6 days ago


Faisalabad, Punjab, Pakistan Webbotic Full time

About Us

At Webbotic, we're driven by a passion for innovation and excellence. As a member of our team, you'll be part of a dynamic and collaborative environment where you can grow professionally and contribute to driving business success.

Job Summary

This role offers an exciting opportunity to join our team as a Digital Media Growth Manager. You'll be responsible for executing marketing campaigns, extracting and analyzing data across multiple channels, and contributing to growing revenue through digital media.

  • Main Responsibilities:
  • Develop digital media strategies with business goals aligned with our company's vision.
  • Create digital content including websites, blogs, articles, animated explainer videos, etc.
  • Establish our online presence and create brand awareness.
  • Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
  • Maintain SEO regular keyword research and other best practices.
  • Create a unique brand identity online.
  • Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
  • Supervise ROI and KPIs.
  • Identify trends and insights and optimize spending and performance based on the insights.
  • Plan, execute and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Identify critical conversion points and drop-off points and optimize user funnels.

Requirements

To succeed in this role, you should possess a strong educational background in marketing or a related field, along with relevant work experience as a Digital Media Specialist. Professional certifications like Digital Marketing Fundamentals and Digital Brand Management would be an advantage. A portfolio mentioning your projects undertaken so far would be preferred. Additionally, you should have effective leadership and time management skills, strong written and verbal communication skills, outstanding analytical skills, attention to detail, and the ability to multitask.



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