
Digital Campaign Strategist
2 days ago
Job Opportunity:
We are seeking an experienced professional to fill the role of Digital Marketing Specialist.
About the Job:
The successful candidate will be responsible for developing and executing effective digital marketing strategies across various platforms and verticals, including Meta, TikTok, LinkedIn, YouTube, and Google.
Main Responsibilities:
- Develop strategic plans to drive results and achieve client goals.
- Collaborate with a team to contribute to digital marketing campaigns and assist in achieving profit objectives.
- Analyze targeting criteria, ad creatives, and landing pages to optimize performance and drive results.
- Create email marketing campaigns that align with campaign objectives and optimize based on relevant KPIs.
- Communicate performance results and strategy recommendations to management.
- Identify new opportunities for campaign growth and develop innovative tactics and strategies.
Requirements:
- 2+ years of experience in managing, developing, and optimizing digital marketing campaigns across paid and organic social and search.
- Agency experience is beneficial.
- Strong working knowledge of marketing platforms such as Google Ads, Meta Business Manager, and Suite, TikTok, and LinkedIn.
- Ability to think creatively and find solutions.
- Demonstrates critical thinking skills and good judgment.
- Good understanding of paid media, social media, content marketing, and conversion optimization.
- Self-starter with a desire to problem-solve.
- Strong communication skills in oral and written form.
Work Setup:
- 100% Work from Home (WFH) setup.
- Paid Vacation Leaves, Personal Leaves, and Sick Leaves per annum.
- Investment in employee's professional and personal growth.
Location: Sahiwal Division, Pakistan
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