Digital Marketing Manager

5 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Description

A Digital Marketing Manager is responsible for maintaining a brand's online presence and sales by working on various marketing campaigns.

Their duties include researching, strategizing with other professionals, and creating content for successful campaigns.

Key Responsibilities
  1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
  2. Maintaining our social media presence across all digital channels.
  3. Measuring and reporting on the performance of all digital marketing campaigns.
Detailed Responsibilities
  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  2. Design, build, and maintain our social media presence.
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  4. Identify trends and insights, and optimize spend and performance based on the insights.
  5. Brainstorm new and creative growth strategies.
  6. Plan, execute, and measure experiments and conversion tests.
  7. Collaborate with internal teams to create landing pages and optimize user experience.
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  9. Instrument conversion points and optimize user funnels.
  10. Collaborate with agencies and other vendor partners.
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


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