Marketing Strategy Lead

5 days ago


Rawalpindi Cantonment, Pakistan Reach First Full time

About the Job

We're looking for a seasoned marketing expert to join our team as an Assistant Director Marketing, focusing on brand growth and digital marketing strategy development. As a key member of our marketing team, you'll play a critical role in driving business results through data-driven decision making and innovative marketing approaches.

Job Description:

  • Develop and implement comprehensive digital marketing strategies to support annual brand marketing plans, aligning with business objectives and industry trends.
  • Lead cross-functional teams to plan, manage, and optimize paid media campaigns, leveraging expertise in digital marketing services, including SEO, PPC, and social media advertising.
  • Analyze marketing data to identify areas for improvement and inform future strategies, utilizing tools like Google Analytics, Tableau, or Power BI to track KPIs and provide actionable insights.
  • Collaborate with colleagues to develop and refine brand messaging, ensuring consistency across all marketing channels and touchpoints.
  • Stay up-to-date with industry trends and best practices, applying knowledge to drive business results and improve marketing effectiveness.

About Reach First

  • A fast-paced and dynamic work environment, with opportunities for career growth and professional development.
  • Continuous coaching and mentoring from experienced professionals, providing guidance and support throughout your career journey.
  • A collaborative and respectful workplace culture, valuing diversity and promoting inclusivity.
  • A competitive compensation package, reflecting your skills and experience.


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