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Content Strategy Lead
5 hours ago
We are seeking a highly creative and experienced Content Strategist & Team Lead to spearhead our content efforts and drive impactful campaigns. This role requires a strategic mindset, a strong grasp of storytelling techniques, and the ability to deliver high-quality, results-driven content.
Key Responsibilities:- Storyboarding & Content Planning:
Create detailed storyboards and content outlines to communicate campaign concepts visually and narratively.
Design content strategies tailored to specific campaign objectives and target audiences. - Content Strategy & Execution:
Develop and execute data-driven content strategies that align with brand goals.
Brainstorm and plan engaging campaigns, including viral video concepts, advertisements, and social media trends.
Ensure all content aligns with the brand's tone, messaging, and objectives. - Copywriting & Content Development:
Craft engaging and persuasive copy for a wide variety of content formats (ads, blog posts, scripts, social media captions, etc.).
Write scripts for campaigns, viral videos, and promotional materials.
Collaborate with designers, video producers, and other departments to execute cohesive campaigns. - Team Leadership & Collaboration:
Lead, mentor, and manage the content team to ensure high-quality deliverables.
Assign tasks, set deadlines, and monitor progress to ensure timely delivery of all content.
Foster a creative, collaborative, and growth-oriented team environment. - Campaign Analysis & Optimization:
Monitor campaign performance and adjust strategies based on insights and analytics.
Stay updated with the latest industry trends, ensuring content remains innovative and relevant.
Requirements:
- Proven experience in content strategy, copywriting, and campaign planning (3+ years).
- Demonstrated expertise in storytelling, storyboarding, and creative concept development.
- Experience leading a content team with a track record of delivering high-performing campaigns.
- Strong writing skills with the ability to adapt tone and style for different audiences and platforms.
- Solid understanding of social media platforms, viral trends, and video content creation.
- Exceptional organizational, leadership, and project management skills.
- Proficiency in tools like Microsoft Office, Google Workspace, and content scheduling platforms.
- A strong portfolio showcasing past work, including viral campaigns, copywriting, and content strategies.
Preferred Skills:
- Knowledge of SEO best practices and digital marketing principles.
- Experience with video editing tools and basic design software (e.g., Canva, Adobe Suite).
- Ability to work under pressure and manage multiple projects simultaneously.
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