App Store Optimization Specialist

4 days ago


Karachi, Sindh, Pakistan Objects Full time
Job Summary:

Objects is seeking an experienced App Store Optimization (ASO) specialist to join our team. The ideal candidate will have a strong background in ASO, mobile marketing, and game development.

Key Responsibilities:
- Develop and implement ASO strategies to improve the visibility of mobile games in app stores.
- Conduct keyword research and analysis to identify growth opportunities through tailored metadata optimization.
- Optimize game titles, descriptions, screenshots, and other creative assets to engage players and reflect the unique aspects of the game.
- Monitor and analyze key mobile game metrics such as DAU, MAU, Retention Rates, and ARPU, adjusting strategies to optimize these metrics.
- Collaborate with design, development, and marketing teams to create visually compelling and on-brand assets for mobile game store pages.
- Stay current with industry trends, app store algorithms, and ASO best practices within the gaming world, applying this knowledge to maintain a competitive edge.

Required Skills and Qualifications:
- Proficiency with ASO tools such as Sensor Tower, App Annie, Mobile Action, and other industry-specific analytics tools.
- Strong knowledge of game-specific metrics and KPIs such as DAU, MAU, ARPU, and Retention Rates.
- Experience with localization and market-specific ASO strategies.
- Excellent communication skills, with the ability to write engaging copy for gaming audiences and collaborate effectively across teams.
- Familiarity with cross-promotion strategies and retargeting in the context of mobile games.
- Experience with Google Ads, specifically for running app campaigns to drive mobile game installs and user acquisition, is mandatory.

About Objects:
We are a dynamic company that values innovation and teamwork. Our goal is to deliver high-quality solutions that meet our customers' needs.

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