Chief Digital Content Strategist

2 days ago

Multan, Punjab, Pakistan beBeeDigital Full time $70,000 - $90,000
Job Title:

Digital Media Marketing Professional

About the Role:

We are seeking a skilled Digital Media Marketing Expert to lead our SEO strategy and implement it with a team of specialists. This role requires hands-on work, overseeing team members, and adjusting the strategy as needed.

Key Responsibilities:
  • Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Prepare detailed strategy reports.
  • Write compelling calls-to-action to convert visitors.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Stay updated on white hat and black hat SEO strategies to stay within search engine guidelines.
  • Compile and present SEO guidelines.
Eligibility Criteria:
  • 4+ years of digital advertising experience.
  • Ability to energize and inspire internal teams about digital opportunities.
  • Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media, and inbound marketing.
  • Proven skills in identifying digital opportunities.
  • Experience defining content KPIs and measurement.
  • Deep understanding of how digital content moves through today's media landscape and define relevant and impactful strategies.
  • Experienced in SEO knowledge and social media marketing savvy.
  • At ease managing multiple projects, setting stakeholder expectations, working individually, and collaborating across teams.
  • Proficiency in English.
  • Reliable internet connection.

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