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Social Media Marketing Expert

2 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Social Media Marketing Specialist

Job Summary:

The ideal candidate will be responsible for developing and implementing comprehensive social media strategies to enhance brand awareness, drive traffic, and engage with the target audience. The role involves creating high-quality content, managing social media campaigns, analyzing performance metrics, and staying updated with the latest trends.

Main Responsibilities:

  1. Develop and execute social media strategies that align with business goals and objectives.
  2. Create engaging, creative, and visually appealing content for each platform to attract and retain the target audience.
  3. Plan, implement, and optimize paid social media advertising campaigns to meet marketing objectives such as lead generation, brand awareness, and sales conversions.
  4. Monitor and engage with followers, respond to comments, messages, and inquiries professionally, and foster community interaction.
  5. Track, analyze, and report on key social media metrics to assess performance and suggest improvements.

Requirements & Skills:

  • Bachelor's degree in marketing, communications, digital media, or a related field.
  • 2-3 years of experience managing social media platforms for a brand or company.
  • Deep understanding of various social media platforms.
  • Experience with content creation tools like Canva, Adobe Creative Suite, or video editing software.
  • Paid advertising skills using Facebook Ads Manager, Instagram Ads, LinkedIn Ads, etc.
  • Strong understanding of social media KPIs and analytics tools like Google Analytics, Hootsuite, Sprout Social.
  • Excellent written and verbal communication skills, with a strong brand voice.
  • Organizational skills to manage multiple tasks simultaneously.
  • High attention to detail in content creation and proofreading.