Marketing Creative Lead

1 week ago


Lahore, Punjab, Pakistan SupportFinity™ Full time

Job Description

As the Marketing Creative Lead, you will be responsible for developing and executing creative marketing strategies for M. Basics, a leading women's fashion brand. This includes creating compelling brand narratives, designing and executing campaigns, and overseeing the production of high-quality assets.

Responsibilities

  • Creative Strategy
    • Develop a comprehensive creative strategy aligned with M. Basics' brand values, consumer trends, and business objectives.
    • Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
    • Define and evolve M. Basics' brand identity, ensuring consistency and differentiation in a competitive market.
  • Campaign Execution
    • Lead the conceptualisation, design, and execution of creative marketing campaigns.
    • Oversee the production of high-quality assets, including photo shoots, video shoots, social media content, e-commerce visuals, print, and outdoor advertising.
    • Collaborate with the PR team to develop a compelling brand narrative.
  • Leadership & Team Management
    • Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters.
    • Foster a collaborative and innovative work culture that encourages bold and original ideas.
    • Provide constructive feedback to ensure continuous improvement and excellence in creative output.

Requirements

  • 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
  • Prior experience with leading women's fashion brands.
  • Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
  • Strategic yet hands-on approach; someone who takes ownership and drives execution.
  • Strong leadership abilities; can build and inspire a high-performing creative team.
  • Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
  • Excellent storytelling and visual communication skills.

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