Creative Marketing Head

4 weeks ago


Lahore, Punjab, Pakistan The Catalyst Group Full time

The Catalyst Group is looking to hire a Creative Marketing Head for its client, Maria.B, a leading name in the fashion and retail industry.

Position Title: Marketing Creative Head
Location: Raiwind, Lahore (On-site)
Timings: Monday - Friday (9:30 AM - 4:00 PM); availability required for shoots

About the role:

M. Basics, the essentials wear line under Maria.B, is seeking a dynamic and visionary Marketing Creative Head to lead its creative strategy and execution.

Key Responsibilities:

  1. Creative Strategy & Brand Positioning
    • Develop and implement a cohesive creative strategy aligned with M. Basics' brand values, consumer trends, and business objectives.
    • Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
    • Define and evolve M. Basics' brand identity, ensuring consistency and differentiation in a competitive market.
  2. Campaign Ideation & Execution
    • Lead the conceptualisation, design, and execution of creative marketing campaigns.
    • Oversee production of high-quality assets, including photo shoots, video shoots, social media content, e-commerce visuals, print, and outdoor advertising.
  3. Brand Identity & Consistency
    • Ensure the visual and tonal identity of M. Basics is consistently maintained across all brand touch points.
    • Update and refine brand guidelines to reflect evolving trends and business goals.
    • Oversee brand representation in external collaborations and strategic partnerships.
    • Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters.
    • Foster a collaborative and innovative work culture that encourages bold and original ideas.
    • Provide constructive feedback to ensure continuous improvement and excellence in creative output.
  4. Trend Analysis & Innovation
    • Stay updated on fashion, design, and cultural trends to drive creative differentiation.
    • Conduct market and competitor research to identify unique brand positioning opportunities.
    • Experiment with new technologies and creative formats to enhance audience engagement.
  5. Cross-Functional Collaboration
    • Work closely with digital marketing, product development, e-commerce, and retail teams to align creative strategies with business objectives.
    • Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
  6. Performance Measurement & Optimisation
    • Track and analyse the impact of creative campaigns using key performance metrics.
    • Utilise data-driven insights to refine and enhance creative strategies.

Requirements:

  • 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
  • Prior experience with leading women's fashion brands.
  • Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
  • Strategic yet hands-on approach; someone who takes ownership and drives execution.
  • Strong leadership abilities; can build and inspire a high-performing creative team.
  • Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
  • Excellent storytelling and visual communication skills.
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