
Creative Marketing Head
4 weeks ago
The Catalyst Group is looking to hire a Creative Marketing Head for its client, Maria.B, a leading name in the fashion and retail industry.
Position Title: Marketing Creative Head
Location: Raiwind, Lahore (On-site)
Timings: Monday - Friday (9:30 AM - 4:00 PM); availability required for shoots
About the role:
M. Basics, the essentials wear line under Maria.B, is seeking a dynamic and visionary Marketing Creative Head to lead its creative strategy and execution.
Key Responsibilities:
- Creative Strategy & Brand Positioning
- Develop and implement a cohesive creative strategy aligned with M. Basics' brand values, consumer trends, and business objectives.
- Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
- Define and evolve M. Basics' brand identity, ensuring consistency and differentiation in a competitive market.
- Campaign Ideation & Execution
- Lead the conceptualisation, design, and execution of creative marketing campaigns.
- Oversee production of high-quality assets, including photo shoots, video shoots, social media content, e-commerce visuals, print, and outdoor advertising.
- Brand Identity & Consistency
- Ensure the visual and tonal identity of M. Basics is consistently maintained across all brand touch points.
- Update and refine brand guidelines to reflect evolving trends and business goals.
- Oversee brand representation in external collaborations and strategic partnerships.
- Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters.
- Foster a collaborative and innovative work culture that encourages bold and original ideas.
- Provide constructive feedback to ensure continuous improvement and excellence in creative output.
- Trend Analysis & Innovation
- Stay updated on fashion, design, and cultural trends to drive creative differentiation.
- Conduct market and competitor research to identify unique brand positioning opportunities.
- Experiment with new technologies and creative formats to enhance audience engagement.
- Cross-Functional Collaboration
- Work closely with digital marketing, product development, e-commerce, and retail teams to align creative strategies with business objectives.
- Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
- Performance Measurement & Optimisation
- Track and analyse the impact of creative campaigns using key performance metrics.
- Utilise data-driven insights to refine and enhance creative strategies.
Requirements:
- 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
- Prior experience with leading women's fashion brands.
- Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
- Strategic yet hands-on approach; someone who takes ownership and drives execution.
- Strong leadership abilities; can build and inspire a high-performing creative team.
- Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
- Excellent storytelling and visual communication skills.
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