Media Planning Expert

18 hours ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

About the Role

As a Senior Manager Offline Media Planner, you will be responsible for building and maintaining successful relationships with brand teams, marketing managers, and client senior staff/executives. You will work closely with Marketing Managers and other executives, acting as a media expert on all projects.

The ideal candidate will have a track record of building and maintaining successful client relationships, with day-to-day client contacts as well as client senior staff/executives. This role requires strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams.

In this position, you will have the opportunity to develop your skills in media planning, buying, and analysis. You will also be responsible for ensuring all processes employed by the team are compliant.

The Key Responsibilities
  • Develop and maintain responsive working relationships with all stakeholders to identify potential opportunities.
  • Acquire comprehensive understanding of client overarching marketing objectives.
  • Review quarterly/semi-annual & annual category reviews.
  • Ensure timely deliverables of deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
  • Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
  • Analyze multiple sources of external data to assist in planning and buying decisions.
  • Recommend new media vehicles and devise strategies.
Key Skills and Qualifications
  • Bachelor's or Master's degree from a reputable university.
  • At least 4-6 years of experience in media planning and buying.
  • Candidate should have clear and solid understanding of the business.
  • Mentor and train new Media Planners.
  • Ensure quality control of media deliverables to the Client.
What We're Looking For

We're looking for an experienced media professional who can provide strategic guidance and support to our clients. If you have a passion for media planning and buying, and enjoy building strong relationships with clients and colleagues, we'd love to hear from you.

Your Day Job at Our Company
  • Responsible for complete portfolio for media deliveries as well as company KPIs.
  • Act as primary media expert for assigned clients and client service team, including planning and buying of media.
  • Maintain and develop responsive working relationships with all stakeholders of the business to identify potential opportunities.
  • Acquire comprehensive understanding of client overarching marketing objectives.
  • Review quarterly/semi-annual & annual category reviews.
  • Ensure timely deliverables of deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
  • Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
  • Analyze multiple sources of external data to assist in planning and buying decisions.
  • Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.

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