Senior Manager Offline Media Planning

6 days ago

Islamabad, Islamabad, Pakistan GroupM Full time

GroupM is the world's largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Senior Managers Offline Media Planning to join us. In this role, you will be responsible for building and maintaining successful relationships with the brand teams, marketing managers, and be in day-to-day contact with the assigned brand team as well as client senior staff/executives.

They will also aid in the training of new and junior-level department staff. The Senior Manager will work closely with the Marketing Managers and other executives, acting as media experts on all projects as required. You should have a track record of building and maintaining successful client relationships with day-to-day client contacts as well as client senior staff/executives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role This role reports to the Business Director. 3 best things about the job:
  1. Client that likes to be hands-on and wants to learn more.
  2. Have fun while working.
  3. Be part of a team that works and plays together.
In this role, your goals will be: In three months:
  • Build a rapport with the immediate team.
  • Establish relationships with media vendors.
  • Ensure all processes employed by the team are compliant.
In six months:
  • Monthly meetings to be run and executed by you.
  • Make or develop any changes that will impact buying performance for the clients.
  • Clear and concise communication skills – written and verbal.
In 12 months:
  • Start to develop skills for the next level.
  • Understand and develop negotiations on behalf of the client.
  • Demonstrate selling skills with the ability to sell in media plans/additional internal initiatives to clients.
  • Achieve the given KPIs set by the immediate supervisor.
What your day job looks like at GroupM:
  • Responsible for the complete portfolio for media deliveries as well as company KPIs.
  • Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
  • Maintain and develop responsive working relationships with all stakeholders of the business to identify potential opportunities.
  • Acquire comprehensive understanding of client overarching marketing objectives.
  • Review quarterly/semi-annual & annual category reviews.
  • Ensure timely deliverables of deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
  • Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
  • Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
  • Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
  • Work cross-functionally with the client management team and Account Directors as needed.
  • Recommend on a periodic basis any new media vehicles (Non-TV) and devise strategies.
What you'll bring:
  • Clear and solid understanding of the business.
  • Mentor and train new Media Planners.
  • Ensure quality control of media deliverables to the Client.
Minimum qualifications:
  • Must be a BBA/MBA from a reputable university or equivalent.
  • Must have experience of at least 4-6 years.
More about GroupM GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders, and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm About Pakistan GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and TikTok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology, and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. #LI-post
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