Digital Marketing

13 hours ago

Karachi, Sindh, Pakistan beBeeDigitalMarketing Full time $45,000 - $60,000
Job Title:
Digital Marketing & PR Executive

About the Role:
We are seeking a highly skilled and performance-oriented Digital Marketing & PR Executive to join our team. This role involves elevating brand visibility through strategic PR and influencer campaigns, as well as driving measurable online sales through expertly executed digital advertising.

Key Responsibilities:
  • \
  • Digital Sales & Ad Management:
    • \
    • Plan, execute, and optimize paid ad campaigns across Facebook, Instagram, Google, and other platforms to meet digital sales targets.\
    • Own end-to-end ad management including budgeting, audience targeting, A/B testing, tracking, and reporting.\
    • Ensure each campaign is ROI-driven and aligns with brand positioning and growth strategy.\
    • Use tools like Meta Ads Manager, Google Ads, and Analytics to monitor ad performance and optimize results.
    \
  • Public Relations & Influencer Marketing:
    • \
    • Develop and implement PR strategies to enhance our presence across digital, print, and broadcast media.\
    • Build strong relationships with journalists, bloggers, editors, influencers, and other stakeholders in the industry.\
    • Manage the execution of influencer campaigns — from shortlisting and onboarding to briefing and performance tracking.
    \
  • Brand Partnerships & Events:
    • \
    • Identify, initiate, and manage brand collaborations, co-branding opportunities, and sponsorships to amplify brand visibility.\
    • Plan and execute brand events, product launches, press conferences, exhibitions, and consumer-facing activations.\
    • Ensure timely execution and flawless delivery of all brand events within allocated budgets.
    \
  • Content & Campaign Support:
    • \
    • Collaborate with the creative team for campaign planning, ideation, and content execution.\
    • Support in basic content creation and videography for social media if needed.\
    • Ensure brand consistency and storytelling across all touchpoints.
    \
  • Performance Reporting & Target Tracking:
    • \
    • Monitor and report on campaign KPIs including reach, engagement, conversion, and ROI.\
    • Maintain a database of media contacts, collaborators, and event partners.\
    • Work closely with the sales and marketing teams to align digital strategies with revenue goals.


Requirements:
  • \
  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field.\
  • 1–2 years of experience in digital marketing, PR, influencer campaigns, and/or brand partnerships (preferably in beauty, fashion, or FMCG).\
  • Proven experience in running paid ads and achieving digital sales targets.\
  • Recognized certification in Meta (Facebook/Instagram) and/or Google Ads is a must.\
  • Strong media and influencer contacts.\
  • Excellent communication, negotiation, and project management skills.\
  • Creative thinker with an eye for detail and a deep understanding of consumer behavior.\
  • Comfortable working under pressure and meeting deadlines and performance targets.\
  • Ability to work flexible hours during campaign rollouts and events.


Key Skills:
  • \
  • Paid Media Advertising\
  • Online Sales Conversion\
  • Influencer Marketing\
  • PR Strategy & Execution\
  • Co-branding & Partnerships\
  • Event Planning\
  • Content Support & Ideation\
  • Target-Oriented Execution\
  • Meta & Google Ads Certified\
  • Digital Campaign Optimization

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