Brand Strategy Director

7 hours ago


Lahore, Punjab, Pakistan Innovative Biscuits (Pvt.) Ltd. Full time
Job Description

Innovative Biscuits (Pvt.) Ltd. is seeking a highly skilled Brand Strategy Director to lead our marketing efforts and drive business growth.

Responsibilities:
  • Develop and implement comprehensive marketing strategies to align with our product life cycle.
  • Design and execute promotional campaigns, leveraging the full marketing mix to achieve desired outcomes.
  • Monitor and analyze the effectiveness of our strategies, making data-driven decisions to optimize results.
  • Liaise closely with sales management and sales teams to ensure seamless campaign execution.
  • Collaborate with cross-functional teams, including Finance, HR, and Communications, to ensure alignment and consistency.
  • Stay up-to-date with market trends, consumer research, and competitor analysis to identify opportunities and key issues.
  • Oversee marketing and advertising activities to ensure they align with our product line strategy.
  • Identify and address bottlenecks in product distribution and consumer reactions.
  • Translate brand strategies into actionable plans, positioning, and go-to-market strategies.
  • Measure and report on campaign performance, assessing against established goals and metrics.
  • Provide coaching and development opportunities for direct reports, fostering a high-performing team culture.


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