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Brand Strategy Director
7 hours ago
Innovative Biscuits (Pvt.) Ltd. is seeking a highly skilled Brand Strategy Director to lead our marketing efforts and drive business growth.
Responsibilities:- Develop and implement comprehensive marketing strategies to align with our product life cycle.
- Design and execute promotional campaigns, leveraging the full marketing mix to achieve desired outcomes.
- Monitor and analyze the effectiveness of our strategies, making data-driven decisions to optimize results.
- Liaise closely with sales management and sales teams to ensure seamless campaign execution.
- Collaborate with cross-functional teams, including Finance, HR, and Communications, to ensure alignment and consistency.
- Stay up-to-date with market trends, consumer research, and competitor analysis to identify opportunities and key issues.
- Oversee marketing and advertising activities to ensure they align with our product line strategy.
- Identify and address bottlenecks in product distribution and consumer reactions.
- Translate brand strategies into actionable plans, positioning, and go-to-market strategies.
- Measure and report on campaign performance, assessing against established goals and metrics.
- Provide coaching and development opportunities for direct reports, fostering a high-performing team culture.
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