
Digital Marketing Strategist
7 days ago
We are seeking a skilled Digital Marketing team lead to oversee our websites. This role requires work during the third shift, from Monday to Saturday.
Your responsibilities will include:
- Developing and implementing an effective SEO strategy
- Enhancing organic search optimization and maximizing return on investment
- Conducting regular keyword research
- Identifying key SEO performance indicators
- Creating and optimizing search marketing campaigns across multiple platforms
- Optimizing existing pay-per-click campaigns
- Managing budgets and bids for cost-per-click keywords in paid campaigns
- Monitoring redirects, click-through rates, bounce rates, and other performance metrics
- Planning and executing search engine marketing campaigns to grow profitable traffic
- Developing and refining campaigns, ad groups, keywords, and ad copy
- Staying informed about competitors' strategies and keywords
- Preparing and presenting regular reports
- Identifying user personas for targeted marketing
- Implementing timely solutions to problems
- Suggesting process and productivity improvements
- Collaborating with the development team to implement SEO best practices
This is a collaborative, fast-paced environment that requires strong communication skills and attention to detail.
Job Requirements:
- Excellent interpersonal skills for effective communication
- Attention to detail
- Strong verbal and written communication skills
- A positive attitude and ability to thrive in a fast-paced environment
- Understanding of search engine algorithms and ranking methods
- Expertise with SEO tools such as Google Search Console and BrightEdge
- Advanced Excel skills
- Experience working with content management systems-driven websites, particularly WordPress
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