Marketing Strategy Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Social Media Marketing Executive
Job Description:
As a Social Media Marketing Executive, you will be responsible for managing our social media platforms, creating engaging content, and implementing effective marketing campaigns to increase brand awareness and customer engagement. Your role will involve developing and executing social media strategies to drive maximum inquiries and engagement, as well as monitoring and responding to comments, messages, and mentions across social media channels.

Key Responsibilities:
  1. Create high-quality, engaging content tailored to each social media platform, including text, images, videos, and graphics.
  2. Develop and execute social media strategies to increase brand visibility, engagement, and inquiries.
  3. Monitor and respond to comments, messages, and mentions across social media channels to foster positive interactions with our audience.
  4. Use analytics tools to track and measure the success of social media campaigns, making data-driven adjustments as needed to improve results.
  5. Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our company's social media presence remains competitive.
  6. Manage social media advertising campaigns to maximize reach and inquiries, including budget allocation and audience targeting.
  7. Collaborate with the marketing team to align social media efforts with overall marketing goals and campaigns.

Qualifications:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. Proven experience as a Social Media Marketer or similar role.
  3. Strong knowledge of social media algorithms, best practices, and emerging trends.
  4. Proficiency in social media management tools and analytics platforms.
  5. Excellent written and verbal communication skills.
  6. Creative thinking and the ability to generate engaging content.
  7. Strong analytical skills to interpret data and make informed decisions.
  8. Experience with paid social media advertising is a plus.

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