Unlock Your Potential as a Digital Marketing Specialist
1 week ago
Digital Marketing Specialist
The role involves launching and optimizing campaigns to drive qualified leads, while analyzing campaign data to identify growth opportunities and improve ROI.
Key Responsibilities:- Campaign Planning & Execution
- Plan, launch, and optimize search engine marketing campaigns to drive qualified leads.
- Monitor performance, adjust bids, and refine targeting, keywords, and ads for maximum ROI.
- Budget Management & Forecasting
- Manage budgets effectively and forecast ad spend to align with business goals.
- Conduct regular performance reviews, making recommendations for optimization.
- Data-Driven Decision Making
- Analyze data to inform decisions and drive continuous improvement.
- Multi-Channel Marketing
- Run social media campaigns to diversify traffic sources.
- Landing Page Optimization
- Collaborate on landing page audits and CRO improvements to maximize conversion rates.
- PPC Expertise
- Minimum 3+ years of hands-on experience managing PPC campaigns, with a strong focus on search engines.
- Technical Skills
- Expert-level proficiency in campaign setup, optimization, and performance analysis, including Google Tag Manager, Google Analytics, and Google Search Console.
A successful candidate will be able to analyze data, make informed decisions, and continuously optimize for performance, demonstrating expertise in digital marketing, analytics tools, and call-tracking platforms.
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