Digital Marketing Specialist

14 hours ago

Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time $60,000 - $80,000

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and partners through trusted human relationships, digital technology and customer research.

The team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology.

We offer unmatched services, helping local dreams become realities worldwide.

Digital Advertising Role

The Digital Advertising Executive is responsible for setting up, executing, optimising and reporting digital advertising campaigns for Pakistan.

The position focuses on paid advertising campaigns such as paid search ads, Display and video ads & social media ads.

Key Responsibilities:

  • Drive new online leads for the Service Provider and new IELTS test takers through advertising campaigns.
  • Create online campaigns across top platforms like Google AdWords, Facebook and Twitter.
  • Enhance campaign performance based on data derived from advertising platforms.
  • Provide Google Analysis reports.
  • Manage ad budgets, variant testing, ad creatives, keyword research, audience targeting and optimisation for conversion.
  • Communicate professionally with key stakeholders.
  • Forward-thinking individual.

Required Experience:

  • 2 years or more of Google Ads account management experience required.
  • Google Ads certification required.
  • Google Analytics certification required.
  • 2 years' experience or equivalent exposure to a corporate environment.
  • Knowledge of retargeting, remarketing, display and rich media advertising.
  • Understanding of correlation between SEO, online search mediums and social media and how advertising works alongside these channels.
  • Strong knowledge of digital marketing current best practices and understanding of digital production processes.
  • Excellent knowledge of advertising and analytics platforms like (Google AdWords, Facebook Ads Manager, Twitter Ads, Google Analytics etc.).
  • Strong knowledge of how to edit and create designs for online advertising campaigns.
  • Strategic content creation and excellent writing skills.
  • Ability to work independently and in a team environment.

Essential Skills:

  • Google Ads Management.
  • Google Analytics.
  • Content Creation.
  • Advertising Campaigns.
  • Social Media Marketing.
  • Teamwork.
  • Problem Solving.

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