Contextual Marketing Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Senior Contextual Marketing Expert

We are seeking a highly skilled Senior Contextual Marketing Expert to lead advanced campaign design, channel integration, and platform orchestration.

This individual will be responsible for driving lifecycle engagement across the organization's customer management system (CMS), while shaping strategies for external partners and collaborative growth projects.

  • Lead contextual marketing for both internal stakeholders and external clients across various verticals.
  • Drive campaign execution in-house while advising external partners on journey design, CMS strategy, and performance optimization.
  • Manage growth KPIs across assigned segments or business partners.
  • Oversee CMS workflows, API integrations, and multi-channel trigger systems.
  • Work closely with strategic partners (fintechs, telcos, startups) to design and implement CVM programs as a service.
  • Collaborate with data science and analytics teams to bring machine learning and predictive targeting into practice.
Requirements
  • Bachelor's in Business, Marketing, Engineering, or Analytics; Master's preferred.
  • 5-7+ years in CVM, lifecycle marketing, consulting, or digital growth ops.
  • Deep experience with tools like EVAM, MoEngage, Salesforce Marketing Cloud.
  • Bonus if you've supported external partners or clients as a solutions lead or advisor.
  • Working knowledge of backend campaign setup — data layers, APIs, event tracking, audience design.
  • Strong communication skills to engage confidently with internal teams and external stakeholders.
  • Equally comfortable launching a real-time journey or presenting a campaign strategy to a partner CMO.
  • Prolific problem-solver who can thrive in a fast-moving, multi-stakeholder environment.
Benefits

As a leader in the industry, this role offers opportunities for growth, experimentation, and building scalable campaign infrastructure.

This is a chance to join a team that empowers millions with the tools necessary to progress in an increasingly digital economy.

About This Role

This is a full-time position requiring strong leadership and collaboration skills.

The ideal candidate will have a deep understanding of contextual marketing principles and practices.

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