Brand Management Specialist

12 hours ago

Karachi, Sindh, Pakistan beBeeBrandManagement Full time 100,000 - 140,000
Job Overview

We are seeking a highly skilled and dynamic Brand Management Specialist to join our team. This is an exceptional opportunity for a motivated individual who thrives in fast-paced environments, is passionate about solving complex problems, and enjoys bringing innovative brand ideas to life.

Key Responsibilities:

  • Lead day-to-day execution of brand plans, ensuring operational excellence across campaigns and launches.
  • Manage innovation projects from concept to launch, working closely with cross-functional teams including Research & Development, Supply Chain, Finance, and Regulatory.
  • Ensure timely and successful delivery of brand initiatives by driving On-Time-In-Full (OTIF) execution across all workstreams.

Innovation & Market Execution

  • Support the development and launch of new product offerings and formats, including packaging, pricing, and go-to-market strategy.
  • Translate consumer and market insights into compelling brand experiences.
  • Track and report innovation performance against key performance indicators and business case targets.

Required Skills & Qualifications

  • 3-4 years of hands-on experience in brand management, preferably in a leading FMCG environment.
  • Proven track record of working on brand launches, campaigns, or innovation rollouts.
  • Experience in cross-functional team management and project ownership.

Desired Attributes

  • Agility & Proactivity: Ability to pivot quickly, think critically, and troubleshoot with a solution-first mindset.
  • Stakeholder Management: Excellent collaboration skills to work across internal teams and external agencies.
  • Analytical Thinking: Comfortable analyzing trends, performance metrics, and deriving insights.
  • Executional Rigor: Strong attention to detail and follow-through on all projects.
  • Creative Drive: Passion for building brands that connect with consumers meaningfully.
  • Communication: Clear, persuasive communicator in English and Urdu (verbal & written).

What We Offer

  • A dynamic work environment that fosters growth and innovation.
  • The opportunity to work on exciting brand projects and contribute to business success.
  • A competitive compensation package and benefits.

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