Brand Manager

1 week ago

Karachi, Sindh, Pakistan UPSKILL NOW Full time

Direct message the job poster from UPSKILL NOW

Main Responsibilities:

• Responsible for the achievement of brand/communications/public relations mission, goals and financial objectives.

• Developing and managing brand budget in rolling out the marketing plan.

• Developing and implementing a multi-channel integrated brand communications plan with specific periods that complements with the business strategy.

• Identifying priority categories and deals and ensures that these are communicated effectively through all relevant marketing channels.

• Planning and overseeing the implementation of social media strategy through competitive research, platform determination, benchmarking, and messaging audience identification.

• Producing promotional analysis and campaign wash-ups by providing quality insights and recommendations
Planning, strategizing and executing marketing designs and activities to establish and maintain brand presence in the market.

• Supporting Sales team and developing the appropriate materials in collaboration with the respective departments.

• Managing relationships with marketing agencies and suppliers.

• Establishing and sustaining media relations through programs and activities.

• Researching and analyzing market trends and competitor's performance.

• Designing and communicating customer experience management program that reflect the Dawn Bread strategies to enhance customer satisfaction.

• Overseeing the production of promotional and sponsorship/partner materials.

• Communicating operational information and trends to peers or other teams, elevating significant information and issues to senior leaders.

• Assisting in the performance of other special duties and projects as needed in support of organizational goals.

Knowledge

• Excellent knowledge on strategic sales and marketing planning and implementation.

• High-level understanding of promotions and execution of programs across all sales channels.

• Excellent knowledge on sales promos, POS, packaging, events, print and digital advertising.

• Understanding of cultural peculiarities to ensure that programs/products/designs created are acceptable.

Qualification: MBA Marketing
Experience: 5 - 7 Years
Training/Courses: Marketing / Communications

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesHuman Resources Services

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