Brand Reputation Manager

3 days ago


Karachi, Sindh, Pakistan Yango Full time

The ideal candidate for this role will have a solid background in public relations and communications, with a focus on strategy development and execution.

About the Position

This is an opportunity to work with a dynamic team at Yango, where you'll be responsible for developing and implementing PR strategies for our services in Pakistan.

  • Develop and execute comprehensive PR strategies for Yango's services in Pakistan, including the SuperApp, ride-hailing, and other offerings
  • Plan and deliver effective PR campaigns, including product launches and brand storytelling efforts
  • Establish and maintain strong relationships with local journalists, editors, and key media outlets
  • Manage crisis communications and reputation risk through proactive and data-driven approaches
  • Create engaging content, such as press releases, interviews, and public statements, to position Yango as a thought leader
  • Collaborate with local PR agencies to ensure alignment with Yango's communication goals and standards
  • Organize media events, press briefings, panels, and partnerships to enhance brand visibility
  • Support the Country Head in crafting thought leadership content, op-eds, and interview responses that reflect Yango's corporate vision
About You

We're looking for someone with:

  • At least 7 years of experience in PR and communications, preferably in a tech or global company
  • A degree in marketing, communications, journalism, or a related field
  • Fluency in Urdu and English (written and spoken)
  • Excellent writing, verbal communication, and presentation skills
  • A proven track record in strategic PR planning and executive communications
  • Experience in crisis communication and reputation management
  • Understanding of policy and regulatory communications in Pakistan's mobility and tech sectors
  • Confidence in advising leadership and managing multiple high-stakes projects
  • Experience in technology, SuperApps, ride-hailing, or mobility industries


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