Digital Campaign Specialist

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Email Marketing Specialist

About the Role:

We are seeking a highly skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns that drive results.

Main Responsibilities:

  1. Develop and execute email marketing campaigns across different customer journeys.
  2. Optimize email sequences using A/B testing, personalization, and automation workflows.
  3. Leverage CRM tools for list segmentation and performance tracking.
  4. Write compelling email copy with clear CTAs.
  5. Monitor and analyze key email marketing KPIs and optimize performance.
  6. Ensure compliance with email deliverability best practices.

Requirements:

  • Experience with email marketing platforms.
  • Strong knowledge of email automation, segmentation, and analytics.
  • Ability to write engaging email copy.
  • Familiarity with A/B testing and performance optimization strategies.
  • Understanding of email deliverability and compliance regulations.


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