Digital Campaign Strategist

This role is responsible for planning and executing digital campaigns that meet the strategic objectives of our organization. As a Regional Digital Campaign Expert, you will establish and maintain key relationships with stakeholders across global disease area networks.

Key responsibilities include:

• Establishing and maintaining key relationships with stakeholders across global disease area networks;
• Planning, executing, and measuring omnichannel digital campaigns;
• Managing team capacity, reviewing workload, and ensuring adherence to plans;
• Utilizing Life Science industry knowledge to ensure global campaigns are strategically aligned and adaptable;
• Collaborating with Global Digital Campaign Experts on content calendars, providing feedback, and aggregating input for future cycles;
• Coordinating production of assets for regional digital campaigns; managing asset creation, quality, and brand consistency;
• Tracking localization and adoption of content across affiliates; forecasting demand, scheduling content creation and reuse, and managing content calendars;
• Providing recommendations for KPIs and metrics across customer journey touchpoints;

To be successful in this role, you should have:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred;
• At least 8+ years of experience in digital campaign planning, management, digital strategy, or related roles;
• Working with people without direct supervision in a team of minimum 5;
• Proven track record in building and maintaining strategic relationships with global stakeholders and managing strategic level discussions;
• Deep understanding of the Life Science industry, including regulatory and compliance aspects;
• Strong analytical skills with experience in forecasting demand, managing digital campaigns;
• Demonstrated ability to lead and adapt omnichannel campaigns to meet changing needs;
• Exceptional communication and leadership skills, with experience in managing expectations and coordinating with global teams and external agencies;
• Strong problem-solving abilities and adaptability in dynamic environments;
• High level of strategic thinking with a focus on long-term goals and outcomes;
• Excellent interpersonal skills with a talent for influencing and negotiating with diverse stakeholders;
• Effective team leadership and mentoring capabilities, fostering collaboration and professional growth;
• Understanding of Email marketing, content marketing and content production in Life Sciences;
• Good understanding of campaign metrics;
• Highly organized and, detail- and process-oriented, multi-tasker and used to agile ways of working;
• Excellent communication and presentation skills;
• Comfortable with experimentation and ambiguity;

As a member of our team, you can expect:

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

We foster diversity, equity, and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care.

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care.