Digital Media Campaign Strategist

4 days ago


Faisalabad City Tehsil, Pakistan beBee Careers Full time

Job Description

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We are seeking a results-oriented professional to manage paid media campaigns for eCommerce brands. This role involves planning, launching, monitoring, and scaling paid ad campaigns across various platforms with a strong focus on Return on Ad Spend (ROAS) and Cost per Acquisition (CPA) goals.

Key Responsibilities:

• Develop and execute comprehensive paid media strategies to drive sales and revenue growth.

• Conduct audience research, create split tests, and identify opportunities for campaign optimization.

• Monitor campaign performance daily and adjust targeting, creative, and bidding strategies as needed.

• Collaborate with cross-functional teams to produce high-converting ads.

• Build and present regular performance reports to stakeholders.

Requirements:

• 2+ years of experience in media buying for eCommerce brands, preferably in an agency setting.

• Proven track record of scaling DTC brands profitably.

• Strong understanding of key metrics such as ROAS, CTR, CPA, AOV, MER, etc.

• Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads.

• Experience with landing page optimization, retargeting, and funnel building.

Preferred Skills:

• Familiarity with analytics tools like Klaviyo, GA4, Shopify, or Triple Whale is a plus.

  • Familiarity with creative direction and ad copywriting.


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