Social Media Expert

3 days ago

Karachi, Sindh, Pakistan beBeeStrategist Full time 800,000 - 1,500,000

The social media strategist plays a pivotal role in planning and executing effective social media strategies for clients. Staying abreast of all new technologies, trends, and applications related to social media is crucial.

Key Responsibilities
  • Developing and implementing far-reaching strategies across social media and digital platforms to meet client objectives.
  • Leading the reporting and analytics effort in the social sphere, tracking brands' social media efforts including overall buzz, sentiment, share of voice, engagement, and conversions based on social campaigns.
  • Manging day-to-day editorial content on social media platforms, including tweets, posts, discussions, and creating creative to fit every platform's requirements.
  • Interacting with online communities across all social platforms.
Job Requirements
  • A deep understanding of all social media platforms, knowledge of strengths and weaknesses of each, and how each can best be used to meet our clients' objectives.
  • A successful track record of identifying, defining, and developing strategies across social media and digital platforms geared to demonstrably meet client needs.
  • Experience in social media advertising platforms, ads bidding adjustments, and optimization will be a plus.
  • Ability to develop reports (infographics, KPI Status, etc.) to meet client needs.
  • Understanding analytics: grasps key ways to collect, analyze, and utilize data to inform campaign strategy; experience in social media tools like Social Bakers, Hootsuite is highly desired.
  • Developing editorial calendars, advertising copy decks, media plans - all with a creative and strategic viewpoint.
  • Staying current with industry trends and techniques that align with client requirements.
  • Works autonomously or within teams while meeting deadlines without fail.
  • Reviews analytics reports to ensure accuracy and ensures reports present a clear ROI outcome to the client.
  • Ability to learn quickly and look for ways to improve tasks and processes.
  • An innate problem solver and creative thinker.
  • Creative / Design Skills.
  • Ability to work in a self-directed, fast-paced environment.
  • Strong verbal and written communication skills in English.

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