Chief Apps Marketing Strategist

2 weeks ago


Islamabad, Islamabad, Pakistan beBeeAppsmarketing Full time 900,000 - 1,200,000
Apps Marketing Executive Role

The ideal candidate will be responsible for developing and executing marketing strategies to drive downloads and engagement for Google Play apps.

  • This includes cross-channel marketing campaigns, including search, display, social, and app store optimization (ASO)
  • Manage and optimize Google Ads campaigns to achieve target ROAS and CPA
Responsibilities
  1. Develop cross-channel marketing campaigns that meet business objectives
  2. Analyze user behavior using Firebase, identify trends, and improve app engagement
  3. Collaborate with the product team to understand user needs and develop targeted marketing campaigns
  4. Work with other marketing teams to create integrated marketing campaigns
  5. Track and report on campaign performance and ROI
Key Requirements
  • 5+ years of experience in apps marketing, preferably for Google Play apps
  • Strong understanding of the apps business model, including monetization and user acquisition
  • Experience using Google Ads and Firebase
  • Excellent analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Excellent communication and presentation skills

A successful candidate will have a deep understanding of the apps business model and how to monetize through advertising and user acquisition.



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