Senior Digital Marketing Specialist

1 week ago

Lahore, Punjab, Pakistan beBeeDigital Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to lead our paid advertising efforts across multiple platforms. Your expertise in creating, optimizing, and scaling high-converting ad campaigns will drive leads, sales, and brand growth.

The ideal candidate will have experience running profitable paid ad campaigns, with expertise in Google Ads, Meta Ads Manager, and TikTok Ads Manager. Strong analytical skills, including Google Analytics and UTM Tagging, are also essential.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on Google Ads, YouTube, Facebook, Instagram, and TikTok.
  • Conduct A/B testing, audience targeting, and bid optimization for maximum ROI.
  • Analyze performance metrics (CTR, CPC, ROAS, conversions) and adjust strategies accordingly.
  • Collaborate with content creators to align ads with creatives and landing pages.

Requirements:

  • Proven experience running profitable paid ad campaigns.
  • Expertise in Google Ads, Meta Ads Manager, and TikTok Ads Manager.
  • Strong analytical skills, including Google Analytics and UTM Tagging.
  • Ability to optimize for lead generation and e-commerce sales.

What We Offer:

  • Gratuity and Incentive Bonus.
  • A comprehensive benefits package.

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