Digital Marketing Analyst

2 days ago


Karachi, Sindh, Pakistan Syngenta Full time

**About Us**

Syngenta is a global leader in agriculture, driven by science and committed to unlocking plant potential. Our 28,000 employees worldwide work together to address one of humanity's most pressing challenges: increasing food production with fewer resources. A diverse workforce and inclusive work environment enable our ambition to be the most collaborative and trusted team in agriculture.

We are looking for an experienced digital marketing analyst to support our Global Digital Marketing team. Your responsibilities will include tracking online marketing trends, collecting, analyzing, and visualizing digital marketing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with various stakeholders.

  • Support development of Digital Marketing Analytics & Data Strategy.
  • Collect and analyze customer, marketing, and web behavioral data.
  • Review and test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
  • Develop and present learnings from your analyses, including actionable insights and recommendations.
  • Develop digital campaign and web measurement strategies, including tag management.
  • Create dashboards, data visualizations, and campaign and website performance reports.
  • Monitor and analyze digital media and marketing trends.
  • Communicate and present to colleagues, senior managers, and clients.

Requirements

  • Bachelor's degree in marketing or a related field.
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, and other visualization tools.
  • 5+ years of deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms.
  • Experience working with data lakes and data platforms for marketing purposes.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent interpersonal and collaboration skills.


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