
B2B PPC Campaign Manager
5 days ago
We are looking for a highly skilled Performance Marketing Expert to join our team at DigiMarks. As a key member of our digital marketing department, you will be responsible for executing, managing, and optimizing large-scale pay-per-click (PPC) campaigns across multiple digital platforms.
About the Role:
This role involves developing and executing high-volume campaign strategies across Google AdWords, Facebook Ads Manager, LinkedIn, and other third-party digital media outlets. You will oversee performance growth and ensure campaign alignment with client ROI goals. Your responsibilities will include conducting continuous analysis of performance and providing regular reporting on digital campaigns. Additionally, you will effectively manage budgets across all engines and campaigns, plan and optimize landing page testing initiatives, craft engaging and informative pay-per-click text ads, and implement A/B testing.
Requirements:
To succeed in this role, you will need extensive experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Facebook Business Manager. You should have expertise in Bing AdCenter and familiarity with Bing Ads Desktop Tool. Proven skills in keyword research, campaign buildout, ad creation, A/B copy testing, and bid management are essential. Landing page testing experience is also required. Additionally, you should have extensive experience in Display Advertising and the Google Content Network, as well as familiarity with bid management tools like Marin and Kenshoo. Proficiency in Excel, Word, and PowerPoint is necessary. Experience managing Social Media campaigns in Facebook and LinkedIn, as well as knowledge and experience in retargeting/remarketing, are also required.
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