Digital Advertising Professional

15 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Media Buying Strategist

We are looking for a skilled Media Buying Strategist to craft and implement effective media buying plans for Meta and TikTok, taking into account other relevant platforms.

Main Responsibilities:

  1. Media Strategy Creation: Develop media buying strategies tailored to target audiences, campaign goals, and platform allocation on Meta and TikTok, as well as Pinterest, Snapchat, and other suitable platforms.
  2. Campaign Setup and Optimization: Establish, create, target, and optimize advertising campaigns across Meta and TikTok, including ad development and enhancement.
  3. Audience Insight: Conduct thorough audience research and analysis to identify relevant targeting options and enhance campaign effectiveness.
  4. Performance Analysis: Monitor campaign performance metrics, analyze data, and produce actionable insights to improve campaign performance and achieve key performance indicators (KPIs).
  5. Team Collaboration: Collaborate closely with creative teams to design engaging ad creatives optimized for Meta and TikTok platforms.
  6. Market Intelligence: Stay current on market trends, platform updates, and best practices for Meta and TikTok advertising.
  7. Partnership Management: Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
  8. Progress Reporting: Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for improvement.


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