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15 hours ago
We are looking for a skilled Media Buying Strategist to craft and implement effective media buying plans for Meta and TikTok, taking into account other relevant platforms.
Main Responsibilities:
- Media Strategy Creation: Develop media buying strategies tailored to target audiences, campaign goals, and platform allocation on Meta and TikTok, as well as Pinterest, Snapchat, and other suitable platforms.
- Campaign Setup and Optimization: Establish, create, target, and optimize advertising campaigns across Meta and TikTok, including ad development and enhancement.
- Audience Insight: Conduct thorough audience research and analysis to identify relevant targeting options and enhance campaign effectiveness.
- Performance Analysis: Monitor campaign performance metrics, analyze data, and produce actionable insights to improve campaign performance and achieve key performance indicators (KPIs).
- Team Collaboration: Collaborate closely with creative teams to design engaging ad creatives optimized for Meta and TikTok platforms.
- Market Intelligence: Stay current on market trends, platform updates, and best practices for Meta and TikTok advertising.
- Partnership Management: Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
- Progress Reporting: Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for improvement.
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