Digital Advertising Strategist

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a skilled professional to lead and optimize our digital advertising efforts focused on generating phone call reservations and website bookings. This is a performance-driven role ideal for individuals with 1–2 years of hands-on experience in Google Ads, particularly in the service-based business niche.

Responsibilities:
  • Creating, managing, and optimizing campaigns across Google Search, Call-Only, and Performance Max formats
  • Generating high-quality phone call leads and online bookings
  • Conducting keyword research, competitor analysis, and precise audience targeting
  • Writing effective ad copy and coordinating with the web team to optimize landing pages
  • Tracking and reporting on key performance indicators such as CTR, CPI, ROAS, and conversions
  • Performing A/B testing to continuously improve ad performance
  • Collaborating closely with internal teams to align digital strategy with business objectives
Requirements:
  • 1–2 years of proven experience in managing Google Ads campaigns for lead generation or service bookings
  • Solid understanding of conversion tracking, call tracking, and campaign optimization
  • Skilled in reducing cost per lead while ensuring lead quality
  • Familiar with tools like Google Analytics, Call Tracking, and Google Tag Manager
  • Strong communication skills and the ability to share performance insights with the team


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