Brand Portfolio Management Specialist

15 hours ago


Lahore, Punjab, Pakistan beBeeStrategic Full time

Job Title: Strategic Brand Manager

About the Role

The primary objective of this position is to oversee the management of entire brands and export portfolios. Key responsibilities include planning, directing, and coordinating the distribution of products or services to customers.

Key Responsibilities

  • Analyze global markets to identify opportunities for new markets and customers.
  • Manage internal stakeholders and plan for timely arrangements of product and delivery.
  • Develop brand strategy including brand guidelines, vision, and value proposition for short and long term objectives.
  • Plan and execute all communication and media actions across all channels, including ATL, BTL, online, and social media.
  • Assist with product development, pricing, new product launches, and developing new business opportunities.
  • Create and manage promotional collateral to establish and maintain product branding.
Qualifications
  • MBA with 7+ years of experience in brand marketing.
Required Skills
  • Stay updated with the latest marketing trends and adapt to changing market dynamics.
  • Continuously strive to improve skills according to new market developments.


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