Digital Growth Manager

7 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time
Lead Digital Growth Strategy

We're seeking a skilled professional to lead the growth strategy for our e-commerce platform.

About the Role
  • Define and evolve the digital growth strategy to drive business results.
  • Identify and validate customer segments and tailor marketing messaging accordingly.
  • Collaborate with cross-functional teams to align messaging with customer pain points.
Main Responsibilities
  1. Develop and execute ROI-driven multi-channel campaigns to increase user acquisition and engagement.
  2. Create and implement testing frameworks to optimize key metrics: CTR, ROAS, CAC, LTV.
  3. Use analytics tools to track and improve campaign performance.
Required Skills and Qualifications
  • 5+ years in marketing roles, ideally with experience in startups or SaaS companies.
  • Strong understanding of digital marketing metrics and funnel KPIs.
  • Proven ability to define customer segments and position products effectively.
Benefits
  • Opportunity to work in a fast-paced startup environment.
  • Chance to develop skills in digital marketing and growth strategy.

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