Senior Pay-Per-Click Advertising Professional

2 weeks ago


Lahore, Punjab, Pakistan Vegasoft Technologies Full time
Job Overview:

Vegasoft Technologies seeks a highly skilled Digital Marketing Expert / PPC Specialist to lead our online marketing efforts. The successful candidate will develop and execute effective PPC campaigns to drive business growth and success.

The ideal candidate will possess a deep understanding of Pay-Per-Click (PPC) strategies, Google Ads, social media advertising, and other digital marketing channels. You will work closely with our cross-functional teams to ensure seamless execution and continuous optimization of our online marketing efforts.

Main Responsibilities:

  1. Develop, implement, and manage PPC campaigns across multiple platforms to achieve business objectives.
  2. Conduct thorough keyword research to identify high-performing keywords and optimize ad copy for maximum impact.
  3. Manage budgets and make data-driven decisions to ensure optimal ROI, including bid adjustments, daily spend monitoring, and financial reporting.
  4. Create compelling ad copy and design engaging ad creatives that resonate with our target audience.
  5. Conduct regular A/B testing to optimize campaign performance and maximize conversions.
  6. Monitor, analyze, and report on campaign performance using industry-leading tools.
  7. Collaborate with our SEO team to integrate PPC and organic strategies for comprehensive digital marketing.
  8. Develop and refine audience targeting strategies to reach the most relevant prospects.
  9. Analyze competitor strategies and implement innovative tactics to stay ahead in the digital landscape.
  10. Maintain strong communication with stakeholders to understand business objectives and provide regular campaign updates.
  11. Stay current with industry trends, best practices, and algorithm changes in digital marketing and PPC advertising.

Requirements:

  • Proven experience in digital marketing with a focus on PPC campaign management.
  • Bachelor's degree in Marketing, Business, or a related field.

Technical Skills:

  • Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
  • Strong understanding of Google Analytics, conversion tracking, and tag management.
  • Experience with keyword research tools (e.g., SEMrush, Ahrefs).
  • Familiarity with A/B testing tools and strategies.
  • Basic understanding of HTML/CSS and landing page optimization is a plus.


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