Brand Communications Lead ISP

6 days ago


Hyderabad City Taluka, Pakistan International Schools Partnership Full time
Job Overview
The ISP Brand & Communications Lead will be responsible for developing and implementing comprehensive marketing strategies to drive admission growth across ISP schools in India. This role will involve collaborating with school marketing teams, managing lead nurturing efforts, and building marketing collaterals for schools.

Responsibilities:
  1. Develop Marketing Strategies: Create and implement marketing strategies to increase admission inflow across ISP schools in India.
  2. Manage New School Onboarding: Execute new school onboarding, setting up their branding, communication ecosystem, and marketing activations.
  3. Drive GTM Campaigns: Develop new GTM campaigns involving ideation, content creation, channel planning, and implementation to ensure regular monthly lead targets are achieved.
  4. Lead Nurturing: Manage lead nurturing through creation of effective and customized marketing content.
  5. School Support: Work with school marketing teams to support and guide their ATL and BTL market activation efforts.
  6. Brand Management: Manage the brand's visual identity and representation at various customer touchpoints, ensuring they are audited on a regular basis across schools.
  7. Social Media Management: Work with school communication managers to ensure the schools' social media channels, newsletters, and websites are effectively managed and audited.
  8. PR Outreach: Drive PR and media outreach efforts at schools in coordination with school communication managers.
  9. Best Practices Communication: Ensure global ISP best practices are communicated and followed by all schools in India Region across various customer touchpoints.
  10. Central Branding: Create and manage central ISP India social media handles, newsletter, and other central brand-building activities & initiatives.


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