ISP Brand and Communications Specialist

6 days ago


Hyderabad City Taluka, Pakistan International Schools Partnership Full time
Role Overview
This role offers a unique opportunity to join a dynamic team and contribute to the growth and development of the International Schools Partnership (ISP). As an ISP Brand & Communications Lead, you will be responsible for driving various marketing initiatives, enhancing school communications, and increasing overall brand pull to drive admission growth across the ISP schools in India.

Responsibilities:
  1. Marketing Strategy Development: Develop and implement comprehensive marketing strategies to drive admission growth across ISP schools in India.
  2. School Onboarding: Execute new school onboarding, setting up their branding, communication ecosystem, and marketing activations.
  3. Lead Nurturing: Manage lead nurturing through creation of effective and customized marketing content.
  4. School Support: Work with school marketing teams to support and guide their ATL and BTL market activation efforts.
  5. Brand Management: Manage the brand's visual identity and representation at various customer touchpoints, ensuring they are audited on a regular basis across schools.
  6. Social Media Management: Work with school communication managers to ensure the schools' social media channels, newsletters, and websites are effectively managed and audited.
  7. PR Outreach: Drive PR and media outreach efforts at schools in coordination with school communication managers.
  8. Best Practices Communication: Ensure global ISP best practices are communicated and followed by all schools in India Region across various customer touchpoints.
  9. Central Branding: Create and manage central ISP India social media handles, newsletter, and other central brand-building activities & initiatives.


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