ISP Brand Marketing Manager

6 days ago


Hyderabad City Taluka, Pakistan International Schools Partnership Full time
Job Summary
As an ISP Brand & Communications Lead, you will play a pivotal role in driving various marketing initiatives, enhancing school communications, and increasing overall brand pull to drive admission growth across the ISP schools in India.

About Us
The International Schools Partnership (ISP) is a growing group of schools that are united by a shared vision, values, and a commitment to provide exceptional educational experiences for students. Our network of schools spans multiple locations, and we're committed to creating a world-class learning environment that inspires students to achieve their full potential.

Key Responsibilities
  1. New School Onboarding: Handle the execution of new schools onboarding, setting up their branding, communication ecosystem, and marketing activations.
  2. Marketing Strategies: Ideate and implement various marketing strategies to increase admission inflow across ISP schools in India.
  3. GTM Campaigns: Develop new GTM campaigns involving ideation, content creation, channel planning, and implementation to ensure regular monthly lead targets are achieved.
  4. Lead Nurturing: Manage lead nurturing through creation of effective and customized marketing content.
  5. School Support: Work with school marketing teams to support and guide their ATL and BTL market activation efforts.
  6. Marketing Collaterals: Build new marketing collaterals for schools (emailers, brochures, infographics, video assets, etc.) that can be used by different stakeholders and teams at various stages of the customer buying cycle.
  7. Brand Identity: Manage the brand's visual identity and representation at various customer touchpoints, ensuring they are audited on a regular basis across schools.
  8. Social Media: Work with school communication managers to ensure the schools' social media channels, newsletters, and websites are effectively managed and audited.
  9. PR Outreach: Drive PR and media outreach efforts at schools in coordination with school communication managers.
  10. Best Practices: Ensure global ISP best practices are communicated and followed by all schools in India Region across various customer touchpoints.
  11. Central Branding: Create and manage central ISP India social media handles, newsletter, and other central brand-building activities & initiatives.


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