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Performance Marketing Expert

1 week ago

Saddar Town, Pakistan IBG consulting Full time
Job Description

This Performance Marketing Expert role at IBG Consulting involves developing and executing a digital marketing strategy.

Key Tasks
  • Develop and implement tests to enhance ROI in Google AdWords and Facebook campaigns.
  • Monitor website analytics and track the performance of PPC and Facebook ads.
  • Manage campaign expenses, estimate costs, and reconcile discrepancies.
  • Enhance ad copy and landing pages for paid search engine marketing and Facebook conversion campaigns.
  • Carry out ongoing paid keyword research and optimisation.
  • Analyse competitor advertising strategies.
Essential Qualifications
  • Proven experience in SEM and Facebook Ads.
  • Understanding of performance marketing, conversion, and online customer acquisition.
  • Knowledge of the latest search engine marketing trends and best practices.
  • Experience with website analytics tools.
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate testing.