Digital Advertising Campaign Specialist

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

We're looking for a skilled Programmatic Media Buyer to lead our digital advertising campaigns. As a key member of our team, you'll be responsible for developing and executing campaign strategies, analyzing performance metrics, and optimizing campaign goals.

Campaign Planning and Execution:
  • Work with stakeholders to develop a buying strategy for each campaign.
  • Set up and launch programmatic campaign buys, ensuring seamless execution and optimal results.
  • Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed.
Requirements:
  • Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or related field.
  • Minimum of 2 years' experience within the field of Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
  • Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel.
  • Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling tough problems.
  • Good English language skills (written and spoken) – Must.
  • Google Data Studio experience – an advantage.


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