
Digital Advertising Campaign Specialist
2 days ago
We're looking for a skilled Programmatic Media Buyer to lead our digital advertising campaigns. As a key member of our team, you'll be responsible for developing and executing campaign strategies, analyzing performance metrics, and optimizing campaign goals.
Campaign Planning and Execution:- Work with stakeholders to develop a buying strategy for each campaign.
- Set up and launch programmatic campaign buys, ensuring seamless execution and optimal results.
- Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed.
- Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or related field.
- Minimum of 2 years' experience within the field of Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
- Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel.
- Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
- Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling tough problems.
- Good English language skills (written and spoken) – Must.
- Google Data Studio experience – an advantage.
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Digital Marketing Campaign Specialist
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