
Strategic Marketing Research Leader
4 days ago
We are seeking a seasoned Research Manager to lead our team in developing strategic marketing programs.
About the RoleThe successful candidate will have at least 5 years of experience conducting statistical research and quantitative analysis, with a proven track record of delivering high-quality results. They will be responsible for producing industry-specific marketing decks, managing competitive research data, and analyzing customer needs and behavior.
Key responsibilities will include:
- Conducting advanced quantitative and qualitative analyses of trends to enhance retention strategies and improve customer channel behavior.
- Developing and presenting strategic recommendations and projects that directly address client research questions.
- Participating in brainstorming sessions to identify new marketing opportunities.
- Maintaining current on industry trends and technological advancements to maintain our competitive edge.
To succeed in this role, the ideal candidate will possess:
- A graduate or master's degree in marketing and research.
- Strong analytical skills, with the ability to interpret data and express implications of analysis.
- Excellent communication and presentation skills.
- Familiarity with industry measurement tools such as SPSS, Mintel, MRI, etc.
- Proficiency in Word, Excel, and PowerPoint.
We are a world-class Business Process Outsourcing company committed to delivering exceptional services to our clients.
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