Paid Advertising Specialist

21 hours ago


Karachi, Sindh, Pakistan Horizon Technologies Full time
Senior Paid Advertising Specialist

Hiring for a Senior Paid Advertising Specialist position at Horizon Technologies. The successful candidate will be responsible for developing, executing, and optimizing paid advertising campaigns on multiple platforms. They should have experience in PPC strategies and performance optimization using Google Ads Planner and SEMrush.

Key Responsibilities:
  1. Develop and implement effective paid advertising strategies across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  2. Manage and optimize Google Ads campaigns using Google Ads Planner for keyword research, bidding strategies, and performance analysis.
  3. Leverage third-party tools (e.g., SEMrush, Ahrefs, SpyFu) for competitive analysis, audience targeting, and campaign optimization.
  4. Analyze campaign performance and generate reports with actionable insights.
  5. Implement A/B testing strategies to improve ad performance and conversion rates.


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