Paid Media Manager

3 days ago


Karachi, Sindh, Pakistan DIGITALQARO Full time

DIGITALQARO is seeking a Paid Media Manager to lead our performance marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business growth through innovative performance marketing strategies.

Key Responsibilities:
  1. Campaign Development: Design and launch targeted campaigns on Meta (Facebook, Instagram) and Google Ads platforms to achieve business objectives.
  2. Media Buying Strategies: Collaborate with cross-functional teams to create data-driven media buying plans that maximize ROI across various digital channels.
  3. Data Analysis & Optimization: Utilize data analytics tools to continually monitor and optimize campaign performance, ensuring KPIs are met and exceeded.
  4. A/B Testing: Conduct regular A/B tests to refine ad creatives, copy, and landing pages, enhancing campaign effectiveness.

We offer a dynamic work environment, competitive salary and benefits, and opportunities for professional growth and development.

Requirements:
  • Experience with Meta Ads & Google Ads.
  • Proven track record in managing paid advertising campaigns across Meta and Google Ads, with a strong grasp of both platforms' ad structures and best practices.
  • Media Buying Expertise: In-depth knowledge of media buying strategies, including audience targeting, bidding strategies, and ad placement.
  • Data Analysis Skills: Ability to effectively analyze performance data using analytics tools to inform campaign adjustments.

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