
Marketing Campaign and Subsidy Analyst
7 days ago
Campaign and Subsidy Specialist
As a key member of our team, you will play a crucial role in driving the success of our food-focused marketing campaigns. Your primary objective will be to develop and execute campaigns that drive order volume, customer engagement, and partner revenue.
Campaign Planning and Execution- Develop and Execute Campaigns: Create and manage campaign calendars, ensuring timely execution and alignment with business goals.
- Monitor Performance: Analyze campaign performance using key KPIs such as sales, order volume, and customer engagement.
- Adjust Strategies: Use data insights and market trends to adjust strategies and optimize campaign effectiveness.
- Develop and Implement Subsidy Strategy: Determine effective subsidy levels and allocation to maximize ROI for partner restaurants.
- Analyze Sales and Market Data: Track and report subsidy performance, ensuring budget optimization and business impact.
- Track and Report: Continuously monitor and analyze subsidy performance to ensure maximum efficiency.
- Analyze Performance: Prepare detailed reports and insights for senior management to support decision-making.
- Use Data Insights: Continuously improve campaign effectiveness and subsidy efficiency using data-driven insights.
- Collaborate with Teams: Work with Sales, Operations, and Data teams to align campaign strategies with overall business objectives.
- Develop Compelling Content: Collaborate with the creative team to develop compelling content and promotional materials for campaigns.
Requirements:
- Bachelor's Degree: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3–5 years of experience in campaign management, marketing, or sales (preferably in the food delivery or F&B sector).
- Skills: Strong analytical and data interpretation skills, excellent communication and stakeholder management abilities, proficiency in Excel, Google Analytics, and campaign management tools.
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