Food Campaign Specialist

4 weeks ago

Karachi, Sindh, Pakistan foodpanda Full time

The pandas have embarked on an inspiring journey to serve "Meal for Every Table." This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, Pandamarts, and Passionate Homechefs, all united by the dream of delivering joy through delicious food & more. Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, they strive to deliver Meal for Every Table.

Join us on our journey as we aim to connect with 25% of Pakistan's population, delivering more than just meals, uplifting lives, and driving positive transformation throughout the nation. Come onboard as a "Food Campaign Specialist" and play your part in the "Marketing Domain."

On this journey, you will report to "Head, Brand Strategy and Campaign".

Job DescriptionCampaign Planning & Execution
  • Develop and execute food-focused marketing campaigns to drive order volume, customer engagement, and partner revenue.
  • Create and manage campaign calendars, ensuring timely execution and alignment with business goals.
  • Monitor campaign performance and adjust strategies based on data insights and market trends.
Subsidy Management
  • Develop and implement a structured subsidy strategy to maximize ROI for partner restaurants.
  • Analyse sales and market data to determine effective subsidy levels and allocation.
  • Track and report subsidy performance, ensuring budget optimization and business impact.
Performance Tracking & Reporting
  • Analyse campaign and subsidy performance using key KPIs such as sales, order volume, and customer engagement.
  • Prepare detailed reports and insights for senior management to support decision-making.
  • Use data-driven insights to continuously improve campaign effectiveness and subsidy efficiency.
Cross-Functional Coordination
  • Collaborate with Sales, Operations, and Data teams to align campaign strategies with overall business objectives.
  • Work with the creative team to develop compelling content and promotional materials for campaigns.
  • Ensure consistent brand messaging across all customer touchpoints.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
  • 3–5 years of experience in campaign management, marketing, or sales (preferably in the food delivery or F&B sector).
  • Strong analytical and data interpretation skills.
  • Excellent communication and stakeholder management abilities.
  • Proficiency in Excel, Google Analytics, and campaign management tools.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Results-driven with a strong focus on business growth.
  • Creative thinker with a problem-solving attitude.
  • Highly organized with attention to detail.
Additional InformationWhat does your playfield look like?
  • We work in a flexible but fast paced environment.
  • We start and end with customers to deliver exceptional service.
  • We love to innovate, prioritize, decide, and deliver.
  • We love what we do, and we don't rest until our targets are achieved.. So if you're also someone who is driven until the dream is achieved, come join us.
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