Digital Engagement Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time 900,000 - 1,200,000

Job Title: Digital Engagement Specialist

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We are seeking a skilled Digital Engagement Specialist to manage and showcase our online presence. This role involves flexible hours based on workload, sometimes requiring immediate tasks that may take just 10 minutes.

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The primary responsibilities include posting marketing content on social media platforms, strategically enhancing our digital footprint, and ensuring consistent and compelling online engagement with our audience.

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In addition to daily management tasks, the Digital Engagement Specialist will work strategically to develop and implement long-term social media and branding plans. This includes analyzing market trends, crafting engaging and innovative content, and leveraging social media analytics to refine our approach.

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Main Responsibilities:

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  • Managing Online Presence: Oversee and enhance our presence on social media and other digital platforms, focusing on engagement and growth.\
  • Posting Marketing Content: Regularly post content to social media platforms to maintain engagement and promote our events and services.\
  • Strategic Enhancement of Digital Footprint: Plan and execute initiatives to improve our digital visibility and engagement with the target audience.\
  • Creative Content Selection: Choose event images and other content that showcase the best of us, aligning with our image and marketing goals.\
  • Copywriting for Ads and Marketing Materials: Craft compelling copy for advertisements, social media posts, and other marketing communications.\
  • Contributing to Marketing Strategies: Play a key role in the development of marketing strategies, ensuring social media efforts are aligned with overall marketing objectives.\
  • Deciding Content Frequency and Quality: Determine the optimal frequency and quality of content posts to best engage the audience and achieve marketing objectives.\
  • Managing Digital Assets: Oversee the organization and management of digital assets on our cloud storage, ensuring easy access and efficient use.\
  • Website Management: Update and maintain our website to ensure it reflects the latest events, offers, and company news, providing a consistent and compelling online experience.\

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